NWN Media – publishers of the Leader – is expanding having secured the purchase of the successful Admag Newspaper titles in Shrewsbury and Hereford.
The well established titles – with a combined distribution of more than 100,000 copies every week – will sit well with NWN Media’s existing titles in the region offering advertisers old and new a service that is second to none both in print and online.
The two popular weeklies have been operated successfully recently by Northcliffe Media – the UK’s fourth largest regional newspaper publisher – and the transfer of ownership takes place this week.
NWN Media’s managing director David Faulkner said: “We are really delighted with this acquisition. The Admags fit perfectly in the geography of titles we already publish and bring additional strong brands into our newspaper group.
“As well as providing excellent opportunities for advertisers in their own right, with our ownership the titles will also offer great new selling platforms when paired with some of our current titles such as the County Times, Border Counties Advertizer or the Whitchurch Herald.
“As a company we are very keen to expand into new markets wherever possible and see this acquisition as an outstanding growth opportunity. The titles are an excellent strategic fit with the rest of our portfolio, extending the boundaries of our current group. We are pleased to be in a position to continue to expand in this way, even in the current tough economic climate.”
NWN Media is a family-owned company with a background of publishing in North Wales and the border counties stretching back more than 150 years.
Staff at the Admags are assured of a warm welcome to the company as the new titles are assimilated into the group.
The Admags will be printed in Deeside at NWN Media’s state-of –the-art print centre, built in 2007, and guaranteeing high quality full colour printing for the new titles. However, the company is committed to maintaining local offices in the communities the Admags currently serve and will be maintaining staff and premises in both Hereford and Shrewsbury.
This is the second recent acquisition for NWN Media. The company acquired the successful Whitchurch Herald title just over a year ago from Trinity Mirror group.
Mr Faulkner added: “We will examine all suitable opportunities to grow NWN Media’s portfolio in the future wherever possible. We continue to see a positive future for local newspapers within multi-media organisations such as our own with roots still firmly in the local communities we serve.”